Check out our real world case studies below

More than 75% of all their Customer interactions are digital. There were 172m digital visits a month at that point and growing exponentially. Digital transactions had the highest average order value but very low conversation rates. There was clearly an unaddressed demand as they were not putting the right offers in front of the right digital customers at the right time.

Solution was to cleanse data and unify device Ids to a single customer profile using Customer Data platform (CDP). The result was that identified customers were presented with targeted offers thereby improving conversion rates by as much as 65-70% within a 3-month period.

Offer Personalisation differential from 3r visit onwards due to higher likelihood of conversion from 3^rd visit.

Achieved by integration of Adobe Audience Manager, Adobe Analytics, Adobe Target, Customer Identity Graph solution, Campaign Management and an Offer Decisioning Solution.

360-degree view of customer resulting in better conversions

Identified customers were presented with targeted offers thereby improving conversion rates by as much as 65-70% within a 3-month period. The rate of dropouts’ due web abandoned baskets decreased exponentially due to retargeting strategies.

Low conversion rate due to disjointed and non-automated marketing and offer campaigns across channels.

Disparate solutions and siloed systems.

Ineffective Customer base segmentation

Integrated Customer profile using Adobe Audience Manager

Cross-Channel execution and centralised content management using Adobe Campaigns and Adobe Experience Manager (AEM)

Operational reporting using Adobe Analytics

Increased cross sell and up-sell through better audience segmentation and campaign management by 30% within a six-month period

Centralised capture of customer offline and online interactions

Improved customer experience due to personalisation, deduplication of communication and resulting to better targeting

Fragmented and siloed landscape across markets and channels

Inefficient spending / proliferation of suppliers with overlapping scope, not harmonised processes, platforms, KPI’s, SLAs and contract structure

No “one view” visibility of performance and no best practice sharing

One single set of processes across all digital marketing disciplines, brands and markets by introducing AEM, Audience Manager and Analytics into the solution stack

One view of digital marketing performance across all disciplines, markets and brands through a common set of reports/analytics

Personalised and delightful customer experience based on insights & customer centricity

Improved digital Marketing spend ROI through analytics driven performance optimisation and cost-effective quality operations.